Your donor communications matter for your fundraising efforts. The letters and e-mails you send, the annual reports you write, your website and social media presence... all of it matters to your donors.
One of the biggest problems faced by so many non-profits is uninspiring donor communications that bore donors... or worse, actually turn donors off of your non-profit.
Your donors need to hear from you. But you need to communicate with them the right way. If you want donors to keep giving (and giving more) year after year, they need to feel like part of your team. Great donor communications are the best way to build that kind of relationship with your donors.
If your donor communications are lackluster, your fundraising team will be overworked and stressed out, constantly trying to figure out how to break through and get donors excited, engaged, and giving on a regular basis.
And, worst of all, many non-profit fundraisers (and many board members and Executive Directors) think that the best way to improve your donor relationships is to simply turn up the volume of your donor communications... constantly sending out more newsletters, more fundraising letters, and more e-mails.
But I can tell you that simply sending out more stuff is NOT the best way to improve your donor communications...