As I prepared to send out yet another round of small grant proposals, I realized that our fundraising program was focusing on the wrong things.
Instead of focusing on dozens of fundraising strategies all at the same time, we needed a fundraising system in place... one that would allow our team to focus on only those strategies which would really produce results.
Instantly it became crystal clear to me how to shortcut the fundraising process by focusing on where our small fundraising team could raise the most money, and do it consistently: major donors. Sure, we had done some major donor fundraising in the past, but we had never built a true fundraising system to find, cultivate, and activate major donors to support our work.
I saw that we could get off the fundraising treadmill and stop chasing down every fundraising idea that the board, the Executive Director, our our fundraising team came up with. Instead, we could focus on building a true major donor fundraising system for our organization... one that would help us find new major donors and get them engaged in our work for years to come.